November 29th, 2012
44 mins 53 secs
About this Episode
In Episode No. 78 of The Big Web Show ("everything web that matters"), Jeffrey Zeldman interviews Margot Bloomstein, author of Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Engagement (Morgan Kaufmann, 2012), about her professional transition from design to content strategy; the vagaries of the consulting life; how mentoring and non-traditional academic backgrounds can fit into a web career; how to write a content strategy book for people who are not content strategists; and the beauties of Pittsburgh.
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